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Universal Law #3 – Compassion – Soul of Sales

“Compassion is not religious business, it is human business, it is not a luxury, it is essential for our own peace and mental stability, it is essential for human survival.” – – Dalai Lama XIV

Compassion is highly misunderstood, unfortunately, many see it as pity and believe it to be wimpish, frail or weak. A trait considered by many in the business world as pathetic.

Soul of Sales

“Ruthless Compassion” is a phrase regularly used in the business world. It is it sad to see how so-called business leaders, sales leaders and salespeople show their ruthless actions by hiding behind such a pathetic phrase. It is these toxic individuals who may truly prove fatal to others, the organisation and to their own life.

When you listen to the likes of Dalai Lama, Daniel Goleman or Lorne Ladner you learn compassion has got nothing to do with pity. For those who follow the path of ruthless compassion, it would be a great idea to read these people’s work.

Compassion, in fact, is about empathy; finding a solution to an issue, challenge, problem or situation. It is about being assertive and being mindful. In its true essence, it is the balance and integration of both the heart and the brain. Working as one, with each other not against each other.

Look at the word compassion and it means:

  • Emotion that inspires a desire to help
  • Awareness of suffering and the wish to relieve it
  • Recognise suffering of others, take action to help
  • Empowering, tolerating & forgiving
  • Respectful to yourself & others without the ego or judgement
  • It is caring from the mind, heart and soul

Clearly, it can be seen from the meaning of compassion that a salesperson is there to help, assist or minimise/eliminate a client’s pain. You as the salesperson are there to provide a solution for the client.

It is important to look within to gain a state of compassion which leads you to become a more focused salesperson. The focus is on the client. To gain this state of compassion you require:

  • Trust – this is having belief in yourself, learning and knowing your true inner self
  • Openness – having the ability to be flexible and adaptable in all situations
  • Passion – the emotion, feeling and the pure energy that comes from the heart and soul

Compassion is not about having pity on others. It has nothing to do with being nice and feeling sorry for others. It never means to be disrespect to yourself or be a yes person to the needs and wants of others. In simple terms, it is about being empowering, tolerant and forgiving. It is about being respectful to yourself and others without the ego or judgement. Please listen and see the Ted Talk by Daniel Goleman, author of Emotional Intelligence, “Why aren’t we more compassionate?”.

As a salesperson, compassion allows you to know your client better and genuinely connects you with them. There is no room for ‘fake it till you make’ it in sales.

“Soul of Sales – The Nine Universal Laws” appears in the Best Selling book Success Mastery. The book is a co-authoring project with the world renowned motivational speaker Jack Canfield.

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